About the author

dewittkendall@gmail.com: DeWitt (Dewey) Kendall is an American-born, European-trained consumer products expert. Dewitt has developed large programs for most of America’s largest and most influential retailers including Target, Bed Bath & Beyond, Macy’s, Dillard’s, and Pier 1 as well as influential retailers Urban Outfitters, Nordstrom, Uncommon Goods and many others. Kendall’s success is based on keen insights into trend combined with merchant strategy and extensive depth of manufacturing knowledge.